Shell
The launch of Shell Polymers required a dynamic, multi-channel "Start Believing" campaign to build excitement around their unrivaled customer experience and innovative logistics. My role included art direction, branding, developing marketing materials, and providing curated designs for a unique exhibition booth that would impress attendees and competitors alike.
Highlights included:
"Start Believing" immersive brand experience
Customized email marketing campaign
LED t-shirts for Duran Duran concert event
100+ unique creative assets
400+ attendees at customer launch event
Shell
The launch of Shell Polymers required a dynamic, multi-channel "Start Believing" campaign to build excitement around their unrivaled customer experience and innovative logistics. My role included art direction, branding, developing marketing materials, and providing curated designs for a unique exhibition booth that would impress attendees and competitors alike.
Highlights included:
"Start Believing" immersive brand experience
Customized email marketing campaign
LED t-shirts for Duran Duran concert event
100+ unique creative assets
400+ attendees at customer launch event
(01)
Atlanta
Art Direction
J. Walter Thompson (JWT) / VML
(01)
Atlanta
Art Direction
J. Walter Thompson (JWT) / VML
