U.S. Marine Corps
For the United States Marine Corps (USMC), I art directed the "We Fight. We Win" campaign, promoting their existing TV and outdoor PSA assets to general managers and public service directors. This multi-channel campaign helped encourage media partners to support the USMC messaging. I developed the design strategy for all deliverables, ensuring a consistent brand voice and enhancing the campaign's effectiveness in reaching and inspiring target audiences.
Highlights included:
Cross-platform campaign for diverse audiences
Immersive direct mail and email campaigns
Design strategy ensuring brand consistency
Increased support of TV and outdoor PSA assets
U.S. Marine Corps
For the United States Marine Corps (USMC), I art directed the "We Fight. We Win" campaign, promoting their existing TV and outdoor PSA assets to general managers and public service directors. This multi-channel campaign helped encourage media partners to support the USMC messaging. I developed the design strategy for all deliverables, ensuring a consistent brand voice and enhancing the campaign's effectiveness in reaching and inspiring target audiences.
Highlights included:
Cross-platform campaign for diverse audiences
Immersive direct mail and email campaigns
Design strategy ensuring brand consistency
Increased support of TV and outdoor PSA assets
(09)
Atlanta
Art Direction
J. Walter Thompson (JWT) / VML
(09)
Atlanta
Art Direction
J. Walter Thompson (JWT) / VML
